Funnel: represents the entire sales process for your product. Funnels can include Funnel Events, Squeeze Pages, a Sales Page with multiple Offers, a Standby Page, a Pre-Cart Page and a Thank You Page. It is also where you define/integrate an Email and/or Shopping Cart Service Provider.

Funnel Event: a page you would like visitors to see before they see a Sales Page or an offer. They can include video, downloads, and textual content. They can optionally contain a Squeeze Page which will require that the visitor opt in to your list before viewing the content. A Funnel Event must be set to 'published' to be viewable and is a must if you plan to use a Squeeze Page.

Squeeze Page: a page teasing your Funnel Event and requiring the visitor to opt-in to your mailing list with their email address before proceeding to the event. There are several different templates you may use for your squeeze page.

Sales Page: can include a video and/or textual content. This is your call-to-action and will contain an "Add to Cart" button to initiate checkout with the shopping cart provider you have chosen to integrate with. It can also contain one or more "Offers".

Offer: how you specify which membership level a purchaser of your shopping cart product is granted after they purchase. Each Offer is displayed as a separate button on your Sales Page or Pre-Cart Page.

Pre-Cart Page: an optional page to display to your users after they have indicated they would like to purchase but before the checkout process. It contains your site's Disclaimers and requires users to agree to them before proceeding to checkout.

Thank You Page: what is displayed to the user after their purchase is complete. It should tell the user that their Welcome Email with credentials to the portal is on the way.

Standby Page: what your visitors will see temporarily while working on your Funnel Events, Squeeze Pages, Sales Page and Kajabi membership site contents.