What is a funnel? In Internet Marketing, building a strong sales funnel is one of the most important element in executing your marketing strategy. A "funnel" represents the entire sales process for your product. It  is a series of systematically organized marketing pages which visitors sees before reaching the goal conversion.

A funnel is set up to integrate with a shopping cart provider and an email marketing provider. Funnels can include events, squeeze pages, a sales page with multiple offers, a standby page, a pre-cart page and a thank you page. Creating a Funnel: The Funnels tab is where it all starts. It is where you create new and also lists all created funnels. You can create more funnels as you need them.

To create a Funnel: (Refer to the screenshot below for details)

• Click on the Funnels tab
• Click the Add a Funnel button
• First pick a template you want to use (see How To Change Funnel Template)
• Then give your Funnel a name (this will not be seen by the users, just a reference to this Funnel)
• Next, select if you want the uploaded videos for the Funnel downloadable
• Next, select if you want to put the Funnel Into Perpetual Mode
• Next, select if you want to allow your Funnel Events to remain open once you open the cart
• Finally, set up integration with your email and shopping cart providers (see Integration How-To)

As soon as you click on the "Save Funnel" button, the Funnel settings page will open where you can create Funnel Events Pages, Sales Page or Standby Page.